This dedication to preserving cultural heritage is present in many countries. In Mexico, for example, traditional embroidery is not just an aesthetic practice or a source of income. It is a living language, carrying stories, symbols and regional identities. Each embroidered motif reflects a collective memory, sometimes linked to rituals, nature or social struggles.
Yet, despite the important role of culture in conveying meaning and supporting sustainable development, a 2024 survey carried out by UNESCO revealed that further action is needed. Only 9% of reporting artists and culture professionals indicated having adequate or strong protection of their economic and social rights. A further 62% said they receive poor or no protection at all, highlighting persistent challenges in safeguarding those who carry the creative economy forward.
