Mattel and the Museum of Modern Art have entered a sweeping five-year global partnership—and their first collaborative collection dropped earlier this month. The debut lineup includes seven MoMA-inspired products available online and at MoMA Design Stores in New York and Japan, each drawing directly from some of the museum’s most famous artworks and the artists behind them. Among the standouts is Van Gogh Barbie, whose ball gown shimmers with the cerulean swirls of Starry Night (1889) and whose coiled updo echoes the painting’s vortex of brushstrokes.
But while this splashy new partnership has reenergized Barbie’s art-world bona fides, it’s far from the first time Mattel has turned to the canon for inspiration. Nearly a decade ago, the company quietly debuted a surprisingly intellectual lineage of art-history Barbies…
Van Gogh Barbie from Barbie: The Museum Collection. Photo courtesy of Mattel.
In 2024, buried in the mix of the blockbuster Barbie movie’s mishmash of entry-level feminism and peppy capitalism was a stray reference to “Proust Barbie.” It was an oddly high-brow joke in a film of weird decisions, and director Greta Gerwig threaded it in because kids aren’t exactly known for their love of Proust, and it reflected the French novelist’s habit of involuntary memory.
But while Proust Barbie may not be real, Mattel in 2015 dabbled with a line of uncommonly intellectual versions of the doll—the Museum Collection.
Styled after the works of Gustav Klimt, Leonardo da Vinci, and Vincent Van Gogh, these Barbies were the product of Mattel designer and art lover Linda Kyaw. She wanted to “do something different” from the usual all-pink ensembles, by placing an emphasis on the fashion of some of the most iconic paintings of all time.
Da Vinci Barbie from Barbie: The Museum Collection. Photo courtesy of Mattel.
These Barbies may be collector’s items in the doll world but to anyone with a passing knowledge of art, they’re far from niche. The Da Vinci Barbie is modeled after the Mona Lisa, complete with green dress and inscrutable smile, as part of Kyaw’s bid to “conceptualize” the rest of her dress, using the colors of the painting’s background. Her enigmatic grin was captured by painter Ei Fong.
Meanwhile, the Van Gogh Barbie is decked out in a glamorous, full-skirted cocktail dress featuring a pattern based on The Starry Night (1889). Kyaw said her aim was “to fuse the original painting with an edgy fashion dynamic.”
Klimt Barbie from Barbie: The Museum Collection. Photo courtesy of Mattel.
And, if you’ve ever wanted to own a doll that looks like Adele Bloch-Bauer then you’re in luck—the Gustav Klimt Barbie is fashioned after the subject of Portrait of Adele Bloch-Bauer I (1907). The sitter died almost 100 years ago, making it difficult to judge whether she would have imagined herself reborn as a Barbie doll. Klimt is one of Kyaw’s favorite artists and she explained that she used a specific Aphrodite face mold for the Bloch-Bauer Barbie’s head “because it bears a striking resemblance to Adele.”
What’s the deal with Leonardo’s harpsichord-viola? Why were Impressionists obsessed with the color purple? Art Bites brings you a surprising fact, lesser-known anecdote, or curious event from art history.
This article was updated in November 2025 to include news of MoMA and Mattel’s new global partnership and Barbie collection.
