Laka Expands Sephora Presence with Online Launch of Viral Soothing Prep Lip Mask

TikTok-viral peel-off lip treatment drives strong consumer demand, surpassing 100,000 units sold across Amazon and TikTok Shop

LOS ANGELES, May 14, 2026 /PRNewswire/ — Laka, a gender-neutral Korean beauty brand specializing in lip products, today announced the online launch of its TikTok-viral Soothing Prep Lip Mask on Sephora, further expanding its presence with the global beauty retailer following its initial debut earlier this year.

Laka first entered Sephora with a curated lineup of signature lip products, including the Fruity Glam Tint, Fruity Lip Glotioner, and Bonding Glow Lipstick. The addition of the Soothing Prep Lip Mask marks a key expansion of the brand’s lip care portfolio.

The Soothing Prep Lip Mask is a peel-off lip treatment designed to smooth and hydrate the lips, creating an optimized base for lip makeup application. By refining lip texture, the product helps lip color apply more evenly and enhances wear throughout the day.

The product has gained significant traction on social media, driven by its innovative peel-off format, which introduces the concept of peel-off face masks to lip care. Top-performing content featuring the product has exceeded 10 million views per video, reflecting strong consumer engagement. Since its launch in December, global sales have surpassed 800,000 units within 4 months, underscoring rapid consumer adoption and market demand.

“The response to the peel-off lip mask highlights a growing consumer preference for more effective and intuitive lip care solutions,” said Jicheol Lee, CEO of Laka. “We are seeing a clear shift toward performance-driven products in the lip category.”

Founded in South Korea in 2018, Laka is recognized as the country’s first gender-neutral beauty brand. The company focuses on developing high-performance products that cater to diverse styles and a broad range of skin tones, challenging conventional beauty standards. With an emphasis on lip care and color innovation, Laka combines minimalist aesthetics with professional-grade performance.

The Soothing Prep Lip Mask is currently available on Sephora’s online store, as well as through Laka’s official stores on Amazon and TikTok Shop. The product is expected to roll out to select Sephora retail locations across the United States beginning in mid-May.

About Laka
Founded in 2018, Laka is South Korea’s first gender-neutral beauty brand, specializing in high-performance lip products. The brand is committed to redefining beauty norms through inclusive product development and innovative formulations designed to suit a wide spectrum of skin tones and personal styles.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

SHANGHAI, May 16, 2026 /PRNewswire/ — INS LAND, the urban entertainment complex recently ranked No.12 in DJ Mag’s 2026 Top 100 Clubs worldwide and No.3 in Asia, announced the opening of three new venues: Soul House, an immersive club; Radi, a fully reimagined and expanded reopening; and Jump, a new high-energy club featuring a spring-loaded dance floor designed to keep guests literally off the ground.

“Soul House, Radi, and Jump are our answer to 2026,” said Leo Liu, Cofounder & Head of Brand and Growth at INS LAND. “Each one is a new chapter in INS LAND’s vision of bringing the gaming world to life — with a single ticket, guests don’t just visit a venue; they enter a world where experiences are reborn every 45 days.”

The openings mark a strategic evolution ahead of INS LAND’s third anniversary on June 16, 2026, shifting from a “club cluster” identity into a multi-format urban playground. The brand now spans 20 fully owned and operated venues under one ticketed ecosystem.

Soul House is INS LAND’s most ambitious immersive concept to date. It features multiple themed rooms, each with its own narrative universe. Guests move through distinct worlds with beverage items, scenography, and storytelling elements, blending immersive theatre and spatial design into a layered experience.

Radi returns after a complete transformation, with an expanded footprint, upgraded sound and lighting systems, and a refreshed design direction positioning it as a signature, design-forward destination within the INS LAND portfolio.

Jump introduces a new experiential format centered on movement. Built around a spring-loaded dance floor, it features high-energy programming across electronic and bounce genres, designed to create a physically kinetic nightlife experience.

About INS LAND

INS LAND is a 20-venue urban entertainment complex in central Shanghai, combining nightlife, immersive experiences, dining, and music under one unified brand. With a single-ticket model granting access across venues, it welcomed over 4 million visitors in 2025 and ranks No.12 globally in DJ Mag’s Top 100 Clubs. The platform refreshes its core themes every 45 days and its mobile app supports over 1 million active users across online and offline experiences. INS LAND has collaborated with brands including Mercedes-Benz, Nike, Douyin, Doritos, and Publicis Groupe, and is preparing international expansion with INS LAND Bangkok planned for 2027.

More information: INS LAND Official Site

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **