Spotify launched its ‘Radar’ initiative to support emerging artists in 2020. Five years on, the company has some new stats to share on the scheme’s impact. More than 1,000 artists have been featured so far, and Spotify says that those musicians have generated more than 338bn streams since Radar’s launch.
There have been 6.5bn ‘discoveries’ of their music, and they have been added to more than 1.1bn listener-made playlists. A new ‘Radar Global’ playlist gathers the 100 most-streamed artists from the initiative. If that’s in order – it looks like it might be – then Peso Pluma, Zach Bryan, Quevedo, Central Cee and The Kid Laroi are the top five breakouts so far.
Spotify’s blog post celebrating the 1,000-artists milestone offers some stats on the immediate impact some musicians saw from being featured in Radar. Within a month, Pluma saw his monthly listeners grow by 55% within a month while K-Pop group Aespa’s export streams spiked by 2,389%.
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