More than 80 Glasgow artists are involved in a new initiative to support local artists and make art more affordable.
Artesial is aiming to connect artists with local buyers to encourage artists and help the public secure local artwork.
The online platform was founded in Scotland by a small group of working artists and marketing experts.
Read more: Popular Glasgow venue adorned with new mural by New York artist
It hopes to build a nationwide network of artists and collectors, embedded in local communities but stretching across the country.
Angus Walker, co-founder of Artesial, said: “We believe artists should have full control over their work and the income it generates.
“By removing commission fees and traditional barriers, we’re helping more art be seen, loved, and bought — and ensuring artists are properly rewarded for their creativity.
“In short, collectors get more art for their money and artists get more money for their art.
“It’s a win-win.”
The platform works by providing open access to all artists, without selection panels or curation hurdles.
Buyers are encouraged to directly contact artists without galleries or middlemen.
Simon Greer, artist and co-founder of Artesial, said: “Local artists will benefit from having a platform which connects them directly to the public.
“This initiative could transform the way we work and give the public an opportunity to see and buy art that they wouldn’t otherwise know about.”
Artesial.co.uk officially launches this month, with an online art fair, running from May 16 to 25, showcasing the work of 80 Glasgow-based artists.
For its inaugural event, artists will keep 100 per cent of the revenue for every piece they sell.
Read more: VR displays and hands-on demos to bring science to life at Glasgow festival
Angus said: “The inaugural fair shines a spotlight on the rich creative talent of Glasgow and opens the door for a new way of connecting artists and collectors in Scotland and beyond.”
The initiative has already earned the praise of artists and critics alike.
David Eustace, photographer and artist, said: “Initiatives like Artesial are important because they believe – as I do – that all art should be supported.”
Lulu Brown, artist, said: “It’s such an easy-to-navigate platform, bringing together artists and their work.
“Selling online is so daunting: I was pleased to see a site run by artists for artists.”
Greer Ralston, artist, said: “The Artesial team are knowledgeable and sympathetic to the needs of both the artists and the buyers.
“This is a unique and exciting venture.”
