DistroKid has launched a new direct-to-fan platform that will allow artists to quickly create custom merch, the DIY distributor announced on Wednesday (Oct. 29).
Called Direct, the platform will allow artists to transform the artwork from their albums and singles into custom t-shirts, tote bags and mugs that can be produced on demand and shipped to fans across the globe. Artists will have the ability to set their own prices and keep 100% of their earnings from the sales; DistroKid says it will not charge shipping fees and will replace lost or damaged items for free.
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Direct is currently rolling out in beta with a select group of artists, but will expand wider in the coming weeks.
“Direct is one more way DistroKid helps artists at every step — before, during, and after they release music,” said Matthew Ogle, DistroKid’s chief product officer. “We’re building simple tools that let artists share what they create, from music to merch and beyond, and connect directly with the people who care about them most.”
Built on technology infrastructure developed by direct-to-fan platform Bandzoogle, which DistroKid acquired in 2023, Direct will be available to DistroKid artists for under $6 a month. In the future, artists will be able to choose from additional merch options and be offered new ways to interact with their fans.
DistroKid claims to distribute 30% to 40% of all new music globally and says it has a user base of more than 2 million artists.
More information on Direct can be found here.
