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Seoul Auction Supports Regional Art Market with “Zero Base × Hwaseong”
Preview Exhibition from May 13 to 19… Online Auction Closes on May 20
Seoul Auction announced on May 11 that it will hold the regional artist support auction “Zero Base × Hwaseong” together with the Hwaseong City Foundation for Culture and Tourism on May 20.
Jungin Na, Tea Time on a Spring Day, 2026. Mixed media on canvas, 91 x 90.7 cm. Seoul Auction
“Zero Base” is an auction where the starting price of each artwork is set at 0 won, allowing buyers to determine the price. The aim is to lower the barriers to entry for purchasing art and enhance market accessibility for emerging and regional artists.
Six regional artists selected through the Hwaseong City Foundation for Culture and Tourism’s open call will participate in this auction. Jungin Na, Sohyun Park, Byungrok Yoo, Taeyoung Yoon, Sungwon Jeong, and Sooyoung Hyun will present a total of 30 works.
Jungin Na depicts a sense of healing and relaxation through tranquil moments with plants and daily life. Sohyun Park explores the gap between seeing and perceiving images at the pixel level. Byungrok Yoo records the passage of time for vanishing subjects through contemporary ink paintings based on the “Molgolbeop” technique.
Taeyoung Yoon addresses the resonance at the boundary where the self and the world meet, using a geometric sculptural language. Sungwon Jeong combines the aesthetics of blue-and-white porcelain with Western painting techniques to create a world where past and present circulate. Sooyoung Hyun explores issues of isolation and identity beneath the surface of consumer society through the persona of “Jelly Bear.”
By Byeongrok Yoo, Recorded, 2026. Ink on Korean paper, 72.8 x 53.2 cm. Seoul Auction
The auction preview exhibition will be held from May 13 to 19 on the third floor of Seoul Auction’s Gangnam Center. The auction itself will close lot by lot on the Seoul Auction website, starting at 2 p.m. on May 20.
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If a Hwaseong City resident wins a bid, a discounted buyer’s fee will be offered. Seoul Auction plans to use this auction to provide regional artists with a practical opportunity to enter the art market and secure sustainable distribution channels.
This content was produced with the assistance of AI translation services.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
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