New data has highlighted sharp revenue growth, stronger local consumption, rising discovery, and the growing contribution of independent artists and labels to Nigeria’s music economy via Spotify’s platform.
Spotify, a digital music service platform, in its Nigeria-specific insights from Loud & Clear, its yearly report designed to help artists, fans, and the wider music industry better understand the economics of music streaming.
Each year, Loud & Clear looks across millions of data points to paint a clearer picture of how artists are building careers, growing audiences, crossing borders, and reaching new milestones. In Nigeria, the latest data pointed to a music ecosystem that is expanding rapidly, deepening its local impact, and continuing to travel globally.
In 2025, Nigerian artists generated over N60 billion from Spotify alone, with revenue growing by more than 140 per cent over the last two years. The figures reflected both the growing global appeal of Nigerian music and the increasing economic opportunity for artists across the market.
The report also showed the scale of listener engagement with Nigerian music on Spotify.
In 2025, Nigerian artists generated 30.3 billion streams and 1.6 billion listening hours on Spotify alone. They were also discovered by first-time listeners more than 1.3 billion times, marking a 26 per cent increase compared to 2024.
At home, Nigerian music continues to command a powerful share of listening. In 2025, Nigerian artists were responsible for over 80 per cent of the tracks featured on Spotify Nigeria’s Daily Top 50, underlining the strength of local talent in shaping the country’s listening habits. Local consumption of Nigerian artists also grew by 170 per cent year-on-year on Spotify alone.
Managing Director, Spotify in Africa, Jocelyne Muhutu-Remy, said: “Nigeria’s music story continues to be one of creativity, innovation and global cultural influence. What we’re seeing is a market where talent is not only reaching new audiences around the world but also building deeper connections at home. For us, Loud & Clear is an opportunity to spotlight the evolving pathways artists are taking to build sustainable careers, and to show the many ways Nigerian creators are shaping the future of music.”
The data also pointed to important growth across key artist segments. Local streams of Nigerian female artists grew by 55 per cent year-on-year, while local streams of Nigerian indie artists grew by 75 per cent year-on-year. Around 58 per cent of all royalties generated by Nigerian artists on Spotify in 2025 were generated by independent artists or labels, highlighting the important role independent creators and businesses continue to play in Nigeria’s music story.
